Marketing the Law Firm: Business Development Techniques By Sally J. Schmidt ISBN: 978-1-58852-052-4

Marketing the Law Firm is filled with case studies and examples of real law firm situations to help you put these tools and techniques into practice -and use them effectively. You'll find out how to market online; market a new capability; create an "alumni" relations program; cross-sell your firm's services; discover new business opportunities through market research, charitable contributions, and sponsorships; make realistic, long-term marketing plans; use flat fees as a billing alternative; train your lawyers - and your support staff - to be good marketers; surmount marketing obstacles; budget for marketing time, expenses and compensation; and measure the effectiveness of your marketing efforts. You'll also get up-to-date information on the Internet, Web sites, on-line marketing, extranets, CD-ROMs, multidisciplinary ramifications, client marketing advisory boards, niche marketing, and the uses of Intranets. A new appendix lists law firm marketing resources, including organizations, publications and studies available through the Legal Marketing Association. $269.00  Purchase this Item * Links off site to the publisher. Item sold direct from publisher, not MegaLaw.